Dentsu (Malaysia) Sdn Bhd
Axiata Group Berhad
Technology
Past Raya memories are a recollection of what we remember. However, some are never captured or visualised. Some slowly fade away.
As a leading telco, Axiata connects past memories of what Hari Raya meant to the old. For today’s young generation.
Utilising Midjourney, we invited people to share their past Raya memories and use them as prompts. Turning memories of what they remember, into images. Reminding what’s precious to them - memories with their loved ones. And ensuring these memories live forever, in the digital realm.
Group Chief Creative Officer: Andrew Low
Associate Creative Directors: Hatim Azizan, Azraai Azmi
Art Director: Hatim Azizan
Copywriter: Azraai Azmi
Group Brand Director: Adia Suhaimi
Senior Producer: Wai Kin Ng
Other credits: Firdaus Kamaluddin
Client: Axiata Group Berhad
Head of Strategic Communications & Marketing, Group Corporate Office: Fernie Jasmine
Specialist, Group Marketing: Nailul Ali
Partners: ADA Asia
Client Lead: Stephanie Lye
