Red Bull - Perang Bola | Kancil Awards

Agency

TBWA Kuala Lumpur

Client

Allexcell Trading Sdn. Bhd.

Product/Service

Redbull

Brief

To develop a two-prong radio commercial that reinforces Red Bull’s top-of-mind brand recall as a superior pre-activity energy drink and a tactical promo call to action message.

Solution

Through our data, we’ve identified several key activities where people are most likely to consume Red Bull; before work, pre-work out and before a long drive. To connect with our target audience, we personified these highly demanding activities in a warzone-like situation.

Credit

Chief Creative Officer Gigi Lee
Creative Director Fazlee Sabbaruddin
Creative Group Head Azman Majid
Copywriter - Zhafirry Fenner, Zulkhairi Zakaria, Hunter Foong
Associate Brand Director Nur Iman Omar
Senior AV Producer Fabian Lum
Audio House Fuse Adventures in Audio