Cooler Lumpur 2017 - Pins From The Future

BRONZE Illustration: Campaign
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Agency

TBWA Kuala Lumpur

Client

Cooler Lumpur Festival

Product/Service

Merchandise

Brief

How can we showcase our design abilities, as well as fit our client’s (The 2017 Cooler Lumpur Festival) theme of ‘Notes From The Future’.

Solution

We asked our designers, ‘what would Malaysia be like in the year 3020’ and asked them to imagine the impossible. The designers used elements that are familiar to Malaysia (and Malaysians), like the orangutan, tapir, teh tarik, Petronas Twin Towers and more, and gave them a futuristic twist. The designs were then produced as enamel pins, and were sold at the festival

Credit

Chief Creative Officer : Gigi Lee
Creative Director : Fazlee Sabbaruddin
Copywriter : Carmen Cheong
Art Director : Chang Chun Boon, Olivia Ariferiani
Designer : Chang Chun Boon, Anlyne Chen, Olivia Ariferiani, Liana Azwa, Amirul Halim, Joanna Mak
Typographer : Chang Chun Boon, Anlyne Chen
Illustrator : Chang Chun Boon, Anlyne Chen, Olivia Ariferiani, Joanna Mak
Chairman : Sa’ad Hussein
Managing Director : Hui Tsin Yee
Senior Account Manager : Pauline Teoh
Head of Studio & Production : Andy Ng
Print Producer : Benson Clive, Shelly Ahmad

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