Fishermen Integrated
Nando’s
Food and Beverages
To recruit more Nando’s loyalty program members by increasing awareness and talkability in a market dominated by larger and bigger spending loyalty program competition. ??
We decided to use our competition’s fame and budgets to our benefit. To offer what they didn’t, we slid into their DMs and let them tell us for themselves. We then used our findings to design our Generously Generous Nando’s Loyalty Program and shared their admissions as social posts.
Executive Creative Director: Andrew Tan, Adam Miranda
Creative Director: Andrew Perera
Creative Group Head: Fish Cheng?
Art Director: Nicky Chong
Copywriter: Izzat Haziq
Managing Director: Mark Lee?
Head of Social: Chong Wei Ling
Senior Social Media Specialist: Lionel Loke
