2Gbps Time Kabel Besar

Agency

Fishermen Integrated

Client

Time Internet

Product/Service

Time 2Gbps

Brief

The home internet category is filled with undifferentiated packages and an excessive use of family imagery.

Time wants to penetrate the market by launching its first-ever 2Gbps plan (the first and fastest speed).

How can Time then distinguish themselves from its bigger competitors?

Solution

Even though Time was a smaller challenger, it had a secret weapon which is its stronger 100% fibre connection (which we call it Time’s Kabel Besar).

Aspiring to be the most helpful brand, we launched the campaign 2Gbps Time Kabel Besar with a film and a new rebrand.

We took Kabel Besar (Strong Connections) to the next level by giving every Malaysian the advantage of staying ahead with their own shortcut to success.