Durex Academy

BRONZE Creative Effectiveness: Brand Experience & Activation
Durex Academy-Brand Experience and Activation.jpg

Agency

Fishermen Integrated

Client

Durex

Product/Service

Medical & Health

Brief

In Muslim-majority Malaysia, sex is TABOO. That includes public safe sex education. As a result, the sexual knowledge of young sexually active Malaysians was being influenced by adult-streaming websites.

Solution

So we launched Malaysia’s first school of safe, pleasurable sex, using someone even more enticing and influential than porn - SouthEast Asia’s first Penthouse Covergirl and Malaysian OnlyFans star Ms. Puiyi. Who conducted a Masterclass in safe sex and seductive ASMR Durex audio demonstrations, leading the way to engaging and enticing sex education content told through social media.

Credit

Executive Creative Director: Andrew Tan, Adam Miranda<br />
Creative Director: Andrew Perera<br />
Art Director: Abel Chai<br />
Copywriter: Shaziana Sajath<br />
Managing Director: Joyce Gan<br />
Account Lead: Theresa Arthur<br />
Account Servicing: Sabrina Chan<br />
<br />
Production House: Layan Studio<br />
Executive Producer: Andrew Tan<br />
Film Director: Kimberly Hii<br />
Producer: Kimberly Hii<br />
Assistant Producer: Alvin Wee<br />
DOP: Daniel Renu<br />
Post House: Layan Studio<br />
Editor: Kimberly Hii <br />
Animation: Azam Ishak