Raffles College of Higher Education Kuala Lumpur
Dora Chua
Dora Chua
Taman Paramount is a gentrified neighbourhood in Petaling Jaya which has lately gained increasing recognition. As the town progresses with more modern outlets and restaurants being introduced, there are unintended misconceptions towards the place for being exclusive and intimidating. This project aims to foster a sense of community and convey its inviting and pleasant identity through an extensive brand image and a variety of online and on-site touchpoints in order to recapture the original intention of being a place where everyone feels at ease and that they belong in spite of difference in cultures.
Designer: Caleb Kan
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