IACT COLLEGE
FARAH IZYAN
FARAH IZYAN
Idea:
Although most people prefer their writing to be neat and tidy, many individuals resort to striking out their writing mistakes. This occurs often because they perceive it as a harmless practice. However, this approach negatively impacts the intended message and its delivery resulting in less effective communication.
Solution:
To showcase the idea of using copy-based campaign to humorously inform our audience than an abundance of struck-out mistakes in their writing can hinder the intended message and its delivery. This campaign will highlight the efficiency and tidiness gained by using Pilot Frixion pens while maintaining an engaging and humorous tone to captivate the audience’s attention and drive the desired behaviour change.
TAN KWAN SOON
LEE KA ROL
NONE
