IACT COLLEGE
FARAH IZYAN
FARAH IZYAN
Idea:
The constant barrage of social awareness campaigns has led consumers to become desensitized to the flood of statistics and numbers. As a result, the effectiveness of these campaigns in provoking genuine concern and action has been compromised, calling for more creative approaches to re-engage the audience.
Solution:
encourage consumers to shop responsibly by supporting cruelty-free leather brands instead of purchasing real leather through series of events as shown in the video ad.
TAN KWAN SOON
LEE KA ROL
NONE
