POSTER WALLET

BRONZE Best use of brand experience & activation (non-digital)
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Agency

Hakuhodo Malaysia Sdn Bhd

Client

UMW TOYOTA SDN BHD

Product/Service

TOYOTA EASY GRADSCHEME DIRECT MAILER

Brief

With the increasing cost of living, Malaysian graduates are finding themselves strapped for cash and can’t afford many things, namely an affordable mode of transportation. We used a noticeable way to get across how affordable it is for them to own a Toyota Vios.

Solution

We created a wallet made out of durable high-quality paper stock that could unfold to become an informative poster on the Toyota Easy GradSCHEME. It could be refolded and used as an actual wallet. The wallets were placed at strategic areas where they would be noticed and picked up immediately.

Credit

Chief Creative Office: Woon Hoh
Executive Creative Director: Nicholas Kosasih
Creative Director (s): Max Tan, John Dorai
Head of Art: Loo Kok Seng
Copywriter(s): Canis Rosario, John Dorai
Art Director: Max Tan, Matt Wang, Kamal Fasha, Alan Ho
Designer : Kamal Fasha
Client Service: Mabel Lee, Mervin D’silva
AV Producer: Liew Shuen Yoong
Production Company: PRS Production (M) Sdn Bhd
Production House Producer: ST FAH
Post Production House: PRS Production (M) Sdn Bhd
Music: Real Time Studios Sdn Bhd
Print Producer: Chris Yeap

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