TIGER DEN. UNCAGE BOLDNESS

MERIT Best digital-led brand experience & activation
Tiger DEN Thumbnail.jpg

Agency

SAMBAL LAB SDN BHD

Client

Heineken Malaysia Berhad

Product/Service

TIGER BEER

Credit

Idea Creator Agency: Sambal Lab
Production Agency: Sambal Lab

Executive Creative Director: Balreet Gill
Creative Director: Dwayne Mark Boudville
Executive Producer: Jodh Dheensay
3D Creative Director: Ng Hoe Hui

Project Lead: Dwayne Mark Boudville

Activation / Production: Joseph Soh, Elyssa Paul, Aldrin Aloysius Anthony, Rohen G, Elisa Chiang, Reuben Gomes, Abigail Ronnie

Graphic Design: Natania David
Copywriter: Erina Nadzira

Creative Mentors:
Edward Ong – copy
Linus Teoh – art


Communications Agency (ATL/BTL/Audio/Video):
Naga DDB
Creative Director: Suryadipura Salleh
Creative Group Head: Gui Jiann Rong
Creative Group Head: Khairi Iskander
Art Director: Thomas Thoe
Copywriter: Charmaine Quek
Designer: Chok Jia Jun

Business Director: RZ Chew
Account Manager: Joyce Tee
Account Executive: Priscillia Chu


Digital (Social Media) Agency:
Chariot Agency

Media Agency:
Dentsu Red Star