KancilAwards_The Hero's Journey

Agency

NAGA DDB SDN BHD

Client

4As Malaysia

Product/Service

Creative Awards show

Brief

4As Malaysia wanted to host the first Kancil Awards Festival after a 2-year hiatus due to the pandemic. How could this year’s festival be more than another award show?

Solution

This motion graphic piece was used as the opening of the Petronas Kancil Awards Festival 2022. Themed ‘The Hero’s Journey,’ based on the popular storytelling framework, it is a reflection ofthe Malaysian ad industry’s fortitude and defiance through challenging times of the pandemic and emerging as a hero at the end of it all.

It depicted the kancil as the protagonist in various stages of the Hero’s Journey - starting withthe ‘Call To Adventure’ to ‘Crossing The Threshold’, then to ‘The Ordeal’ and its eventual ‘Resurrection’.

All images are formed by the Kancil icon.