Star Reacher Advertising Sdn Bhd
Maxis
Telecommunication
People tend to only share the best parts of their Chinese New Year celebrations. After the Malaysian Movement Control Order was lifted, a lot of families were still impacted. Businesses and jobs were affected, and the aftereffects of it lingered. Maxis wanted to tell a festive story that could connect with Malaysians on a deeper level, showcasing the Malaysian spirit of staying ahead by always making the best of what we have.
Inspired by stories of how innovative Malaysians were during and after the pandemic, we peeled back the curtains behind picture perfect celebrations to showcase what really happens behind the scenes. Through the use of technology, teamwork, and creativity, a family found opportunities to turn little imperfections into a perfect celebration.
Emir Shafri : Chief Creative Officer
Walter Teoh : Senior Creative Director
Eelyn Ng : Creative Group Head (Copy)
Sze Mei Chan : Creative Group Head (Art)
Nur Surya Abu : Senior Copywriter
Izzul Rahim : Senior BM Copywriter
Hana Sudrajat : Copywriter
Pei Sien Lee : Chinese Copywriter
Nelson Tse : Art Director
Ameer Razman : Graphic Designer
Cheng Ie Tsen : Senior Account Director
Ho Yann Lee : Senior Account Executive (Ex Leo Burnett)
Angelene Ong : Social Media Manager (Ex Leo Burnett)
