BRONZE Best small-scale brand experience & activation campaign
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Leo Burnett Kuala Lumpur


Dutch Lady Milk Industries Bhd


Dutch Lady Milk


Malaysia are crazy about spicy food. While seemingly every brand gets onto the bandwagon with spicier and spicier products, we wanted to make Dutch Lady an organic part of spicy food rituals. We took the facts that milk after spicy food help people cool down. And combined it with a little social media bravery. Whenever brands hyped spicy products, we hijacked the conversation. Conquer The Spiciness with Milk. Whenever vlogger struggled with spicy food challenges, we were there with the solutions. Conquer The Spiciness With Milk. We even sent out free milk to whoever asked for it.


Chief Creative Officer : Emir Shafri

Executive Creative Director : Iska Hashim

Creative Group Head: David HK Tan

Writer: Vickknesh Raj

Associate Account Director: Lauren Ng

Account Manager: Azzila Nordin

Social Media Director: Ham. Maghazeh

Social Specialist: Julia Holloway