Leo Burnett Kuala Lumpur
Persatuan Patriot Kebangsaan
#Fight4OurPlanet
According to Global Forest Watch, Malaysia has lost nearly 30% of tree cover since 2000 - putting it among the countries with the highest rates of deforestation. Despite that, most Malaysians still think of climate change as something only caused by larger, fossil fuel-consuming countries. Malaysians are very protective of their nation. If ever one of their Olympic athletes is attacked on social media or if a national dish is reviewed unfavourably on food shows, Malaysians always come together as one to defend their national pride. What if there was a way to make Malaysians as zealous when it comes to conservation?
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