Percayalah

SILVER BM Copywriting, Content Writing & Scriptwriting: Single
Percayalah_thumbnail.jpg

Agency

Grab

Client

Grab

Product/Service

OneGrab

Brief

Malaysians weren’t in the mood to celebrate Merdeka & Malaysia day. No thanks to the endless supply of bad news. The constant negativity was taking a toll on Malaysians. We needed a symbol of hope, something to hold onto for times like these.

Solution

We found that riders scribbled words of self-motivation on their delivery bags. How they stayed so hopeful even when they had so little was truly inspiring.

We wanted to share their strength and spirit on Merdeka & Malaysia Day. The result? Percayalah, a film inspired by real, self-motivational messages-turning riders into beacons of hope.

Credit

ECD: Carina Teo
CDs: Wong Sen Kiat, Neo Ming Yi
Copywriters: Carmen Cheong, Mohd Yusrizal bin Mohd Yusof
Art Directors: Zahriel Yazid, Sophia Leong
Producer: Jan Teoh
Marketing: Cynthia Goh, Nadiah Nazri, Shazli Mukhtar, Benjamin Foo, Amanda Choo, Pamela Chia

Production House: Graph Studio
Film Director: Derrik Yaw
Exec Producer: Kenneth Lim
Producer: Tiger Chia
Dir of Photography: Kenz Koh, Jeff Mah
Post Production House: Gurafu Post
Offline Editor: Elyas Adnan
Online Editor: Corey Chong
Animator/Graphics: Jasmine bt Abdul Majeed, Johnson Ng
Audio House: WAVEFARER Audio
Music score: Clinton Liew
Sound Engineer: Johnston Wang