Cooler Lumpur 2017 - T.O.B.I

MERIT Product Design (Eligible for Innovation)
Cooler Lumpur T.O.B.I. Main Board.jpg
Cooler Lumpur T.O.B.I. Supporting Board.jpg


TBWA Kuala Lumpur


Cooler Lumpur Sdn Bhd


Event & Festival


This year, TBWA was once again invited as Festival Partner for the Cooler Lumpur Festival, an ideas festival with thinkers, makers, poets, writes, designers and more. This year’s theme was NOTES FROM THE FUTURE. We were asked to help make the festival feel big, and allow visitors to interact, as well as take a piece of the festival home.


We created T.O.B.I. or TBWA’s Own Bot Implementation, a chat-bot disguised as a robot, that travelled from the future to bring news of what happens in Malaysia. T.O.B.I. gave festival goers a chance to ‘converse’ and interact. T.O.B.I. uses Google’s Speech Recognition API, Python, PHP, Web sockets, and also has a 10.5inch monitor and a microphone. T.O.B.I. was built using wood, discarded wires, a motorcycle engine, and parts from a used washing machine.


Chief Creative Officer: Gigi Lee
Head of Tech: Toby Thurston
Digital Art Director: Yosua Priskwila
Designer: Yosua Priskwila
Chatbot API & NLP: Toby Thurston
Conversation development: Wong Wei Lyn, Fazlee Sabbaruddin
Visual FX: Yosua Priskwila, Sa’ad Hussein
Designer: Nikki Yong
Writer: Wong Wei Lyn, Fazlee Sabbaruddin, Magdelene Yeoh
Chairman: Saad Hussein
Managing Director: Yee Hui Tsin
Senior Account Manager: Pauline Teoh
Agency Production: Benson Clive
Prop Maker: Huram Art
AV: How Mei Ai, Azimah Mohd Noor, Fabian Lum