Epiknya Hari Raya dengan Coway

Agency

Grey Malaysia

Client

Coway Malaysia

Product/Service

House Electrical Appliances

Brief

When the holidays come around, it’s usually the season shoppers gear up for celebrations. Coway saw this as a great opportunity to get their home appliances in on the festive fun. But, how do we connect with our audiences culturally during the festive season without the hard sell?

Solution

Change a life, rewrite a story
Many timeless and beloved folk tales have an element of tragic drama. But with Coway’s life-changing presence, you can change the plot…
reshaping your whole life story and those affected by it.

Age-old problems require modern solutions. Our film campaign consists of 4 short stories (each about 30 sec) in which the original drama or conflict is resolved dramatically with the introduction of a Coway product.