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GoTyme Bank
Digital Bank
The film highlights GoTyme Bank’s promise that when users ask for help, they can expect to speak to a real person, who will cater to their needs with human intuition and empathy. Anchoring the campaign is the belief that as the more digital the world becomes, the more human a bank needs to be.
“The Lonely Bot” will be followed by four individual 20-second short films: Gimme Five, Cupcake, Promotion, and Bot World, which will be released over the next few weeks. Each video will focus on a value proposition or product of GoTyme Bank.
CLIENT : A GOTYME BANK
GoTyme Head : RAYMUND VILLANUEVA
GoTyme Brand : MARISOL PRIETO
GoTyme Creative : ELPEE ABIAS
AGENCY : IRIS SINGAPORE HUMANS
Executive Creative : CRISTINA ‘TIN’ SANCHEZ
Creative : MIGUEL ESCOBAR / YANYEE KWOK / KHOONKIAT LIONG / BERNARD TAN
Superhuman Producers : BETTINA FENG / SALIMAH SALEH
Strategic : LENA LIEW / PRIYA KALIDAS / WEI LING HOONG / TANYA SALAZAR / RAJ SUNEJA / ZANN AW / FELIX PELS / VlLLE VAINAMO / YINGTING LOW
PRODUCTION HOUSE : DIRECTORS THINK TANK
Producers : PAT SINGH / TEKNAM HENG / DARREL HYON-LE
Director of Photography : TOSHIHIRO KIZU
Editor : AFFANDI JAMALUDDIN
Post-production : TANK3 ASIA
Music and Audio Mixing : TANK MUSIC ASIA & PITCH AUDIO+ MAGIC
