Kara Coconut Cream - Lain Macam Kara

MERIT Production Design/Art Direction: Single
Kara Coconut Cream - Lain Macam Kara - Kancils Case Board.jpg

Agency

GEOMETRY GLOBAL SDN BHD

Client

Kara Coconut Cream

Product/Service

Consumer Goods

Brief

Even as one of the star in Asian cuisine, coconut cream/Santan will always being used in the same recipes, again and again. But here in Malaysia, where foodies are famous with their love for UNCONVENTIONAL and tasty dishes, we know we got to come up with some daring food recipes!

Solution

With our Lain Macam KARA campaign, we came up with 6 quirky and unconventional recipes through our brand film and microsite. Taking things to next level, we call up our hero, Krimi Opinion Leader (KOL) to try share their own creative recipes, and we stirred up KARA cooking contest to get all the great, unique and creative recipes from Malaysians!

Credit

Regional Executive Creative Director: Chan Woei Hern
Executive Creative Director: KC Aui
Associate Creative Director: Lim Ai Vee
Creative Group Head: Zahir Mazlan
BM Copywriter: Iqbal Adli, Syataf Akhimullah
Art Director: Spade Lee, Lim Ai Vee
Designer: Zoey Teh
Content Strategist: Vikki Tan

Business Director: Yippie Yip
Account Director: Law Szeqiuan
Account Manager: Cayman Yong
Account Executive: Lee Kai Yi
Senior Producer: Vincent Tja
Producer: Fairuz Mazlan

Production Credits:
Production House: D-Moving Pictures
Film Director: Dick Chua
Producer: Jocny Lai