GEOMETRY GLOBAL SDN BHD
PROTON Holdings Berhad
Automotive
PROTON stands as Malaysia’s national pride for 4 decades and counting. With Malaysians already being familiar with PROTON, how could we bring out the brand’s legacy as Malaysia’s first automotive producer through a film?
The most iconic Malaysian vehicle comes from humble beginnings. The PROTON Saga was Malaysia’s first national vehicle and also the source of our inspiration in conjunction with PROTON’s 40th anniversary.
Based on a true story, “Sarjan Saga” is the story of Sarjan Haji Ismail bin Jaafar and how he was instrumental in naming our first ever national vehicle. We see the man through the eyes of his son and his recollections of a father who put his family before everything else. Through his sacrifices, we learn of gratitude, filial piety, and spiritual growth with PROTON Saga at the heart of it.
Creative Agency
Creative Agency: VMLY&R COMMERCE Malaysia
Executive Creative Director: Phoecus Lee
Planner: Farhanim Manan, Dwayne Chin
Creative Group Head: Nurul Fathma
S. Art Director: Wayne Wang
Art Director: Michael Lim
Designer: Siti Nadiah
Copywriter: Arash Daniel
Account Management: Sean Lim, Bong Kim Loong, Aiden Wahab
Production Company
Production Company: Playhouse Pictures
Director/Writer: Esham Shahlin
Assit. Director: Leon Ho
Producer: Yu Lin
Editor: Jeff Ho
Post Production/VFX
Post Production Company: Meccanica Efx
Producer: Fiefa Wan
Music
Composer: Pacai pacheye & Endank Seokamti
Audio Post: Pacai pacheye & Ayem Ismail
