Paduan is Free

School

IACT COLLEGE

Lecturer(s)

Nicola Wong

Brand

Nicola Wong

Rational

Background:

This collaboration between Google Fonts and HMTC aims to provide opportunities for issues such as justice, freedom, choice and equality to be given a voice. When applied to Malaysia, it aims to provide a fresh take on unity without strings attached

Idea:

Unity requires action. “Paduan is Free” is a hands on campaign that allows participants to download a custom Malaysian made font “Paduan” for personal use at the same time, subliminally gain exposure for Google Fonts & HMTC