Dasein Academy of Art
Samantha Pei Wen Cheah
Samantha Pei Wen Cheah
The world urgently requires billions more trees to absorb carbon and stabilize the climate. Regrettably, human greed has forced us into a situation where we are left stranded.
The torn plastic wrap’s struggle to envelop the word ‘greed’ vividly mirrors the enormity of this all-too-common human flaw. The dual-title feature, in both Chinese characters and English, masterfully captures the global essence of this insatiable drive. The typography, crafted from cut wood, is a stark reminder of the forests sacrificed to our desires. Subtle axe details embedded in the typography highlight the ongoing environmental impact.
Lee Kah Boon
Designer: Lee Kah Boon
