Saito University College
Eric Lim Chee Hooi
Eric Lim Chee Hooi
The Brief
Participation are requires to execute creative design that expresses the theme of the competition, “One World”, and uses design to pursue the universal values of the Sustainable Development Goals (SDGs) of the United Nations.
The Concept
The Earth is like a Blue Ark, carrying millions of life and creatures, traveling through the dark and cold cosmos. With the power of technology, humans hold the ability to sail ‘The Blue Ark’. Although we couldn’t decide where the Blue Ark was heading, we were still able to decide how the ‘Blue Ark’ sailed and what kind of path left behind us.
Pursuing the values of sustainability, we are sailing ‘The Blue Ark’ in a more preferable way, where we preserve the biodiversity for our future generation, leaving a lively and gorgeous path across this silent cosmos.
Art Director, Copywriter, Illustrator, Designer:
Chua Shi Khai
Saito Design School
