Hang Tu Macam Hantu

Agency

NAGA DDB SDN BHD

Client

Naga DDB Tribal

Product/Service

Ramadan Raya

Brief

Ramadan is not just a time for fasting. It’s a time for reflection and stepping away from sinful influences and acts. We as a creative agency wanted to create a ramadan social campaign to raise a sense of mindfulness amongst the audience in a non-conventional approach.

Solution

Presenting: Hangtu macam Hantu

Traditionally, Muslims believe that Satan, the tempter of man, is chained up during the holy month of Ramadan. This way, Muslims have no one to point fingers at when they commit the sins of pride, greed, anger, jealousy or lust.

This can only mean one thing - that man is the greatest ‘hantu’ when they behave badly.

Taking inspiration from Malay folklore, we created different ‘hantus’ to reflect the bad traits of people throughout Ramadan in the hopes that with a little light hearted reflection, they can change their ways and be a new person by Hari Raya.