GrabFood’s Grandmother of All Sales

SILVER Creative Effectiveness: Commerce
GrabFood Grandmother of All Sales Case Board.jpg

Agency

Fishermen Integrated

Client

GrabFood

Product/Service

Food Delivery

Brief

GrabFood’s Mega Sale is Singapore’s biggest sale of the year with massive discounts and superdeals. However, there are plenty of other sales happening during the year end and therefore the objective was to make our Mega Sale rise above the noise of all the other year end sales.

Solution

GrabFood’s Mega Sale will get you to keep eating more. Just like any typical Singaporean grandmother. In order to emphasize how massive the sale was, we needed to create not just the mother of all sales, but something bigger. Larger. Grander. The Grandmother of All Sales.

Credit

Executive Creative Director: Andrew Tan, Adam Miranda, Han Ming Toh<br />
Creative Director: Andrew Perera?<br />
Creative Group Head: Fish Cheng<br />
Copywriter: Charmaine Teo<br />
Junior Art Director: Aloysius Tee?<br />
Managing Director: Mark Darren Lee, Joyce Gan?<br />
Account Manager: Alex Asha’ari, Lih Wern Tan, Jae Chan<br />
Head of content production: Kimberly Hii<br />
Studio Manager : Stephanie Lai<br />
<br />
Production House: Directors Think Tank<br />
Film Director: Darrel Hyon-Le<br />
Executive Producer: Pete Singh<br />
Producer: Deshen Heng<br />
DOP: Nicholas Chin<br />
Art Director: Real Something <br />
Wardrobe Room: Wardrobe Room<br />
Tank 3 Asia: Tank 3 Asia<br />
Audio House: Fuse Adventures In Audio<br />