Fishermen Integrated
ZUS Coffee
Food & Beverages
ZUS Coffee was often perceived as a foreign brand because of its name and the quality that was seen as too good to be local.There is a misperception by most Malaysians that products made in the country are mediocre in terms of standard and quality and that imported goods are better.
In the effort to reclaim its Malaysian identity, we took ZUS Coffee to court to set the record straight while redefining the perception of ‘local quality’ as something that is of high value which Malaysians should be proud of.
Executive Creative Director: Andrew Tan, Adam Miranda
Creative Director: Andrew Perera
Art Director: Abel Chai
Copywriter: Shaziana Sajath
Managing Director: Mark Lee
Account Lead: Theresa Arthur
Account Servicing: Samantha Loh, Carrie Ng
Production House: Imagineers Film
Executive Producer: Reuben Kang
Director: Reuben Kang, Koh Chien Han
1st AD: Shito
Producer: Jonathan (Johnny) Toh, Irwin Oon
Dir. of Photography: Arvintharan a/l Vallithan (Spectrum Films)
1st Camera Assistant: Cheryl Lim Tze Xuen
2nd Camera Assistant: Mohammad Lokman Al Hakim
Cam B Operator: Muhammad Lukman Jalalludin
VTR: Ng Kar Hou (KH)
Gaffer: Ramkumar a/l Ramayiah
Key Grip: Mohd Farhan bin Ishak
Grip & Electric: Mohd Shukry bin Mat Sahar, Mohd Aidil bin Harun
Art Directors: Freda Wong
Art Department: Lee Kah Seng, Choo Hui Wen, Lai Yi-Ding, Ng Pualine
Props Maker: Jay Bee
Art Department Driver: Progash a/l Supramaniam
Sound: Liew Chong Jin
Makeup Artists: Yuki Ng, Hody Liew
Wardrobe Stylist: Cole Thaw
Casting: Emily Ho
Talent Agency: Lily Chan, Geoff
Production Manager: Emily Ho
Production Assistants: Eiman Khai, Hugh Lim
Facilities: Jenkinson Joseph, Prabakaran Ravi
Location Manager: Deric Lee
Location Assistant: Anson Lee
Runner: Thamilarasan
