TBWA Kuala Lumpur
FGV Saji Malaysia
Cooking oil
To strengthen Saji brand recall and creating trust and confidence towards the brand and products and also to amplify thebrand through a Terima Kasih Campaign as an appreciation for consumers’ support towards the brand by contributing and giving back to the community.
While others celebrate Hari Kemerdekaan by giving tribute to our front-lined warriors, we took this opportunity to thanks those everyday heroes around us for their never wavering commitment in the culinary battlefield and rally the support through a catchy ‘battle chant’.
Advertising Agency
Chief Creative Officer: Yee Wai Khuen
Executive Creative Director: Fazlee Sabbaruddin
Creative Director: Mo Nazmi Ahmad
Art Director: Amirul Halim
Designer: Siti Khairunnisa Chan
Copywriter: Zulkhairi Zakaria
Chief Executive Officer: Yee Hui Tsin
Senior Brand Director: Jerry Lim
Brand Director: Etain Chow
Executive Producer: Nisha Khirudin
Director: Junad M. Nor
Producer: Nadirah Zakariya
Audio House: Pitch Audio+Magic Sdn Bhd
