TBWA Kuala Lumpur
TBWA Kuala Lumpur
TBWA Kuala Lumpur
In 2023, TBWA Malaysia was looking to refresh its visual identity. As a company that believes in the power of Disruption, we wanted to find a brand-new icon that could embody this ideal. After going through countless potential candidates, we finally found the perfect icon - the Malaysian Wau Bulan.
Deeply ingrained in Malaysian culture, the Wau Bulan is taught in schools, featured on our currency and made famous around the world thanks to our national airline. As a kite, it perfectly represents the spirit of disruption as it constantly navigates shifting winds to soar higher. So when it came to refresh TBWA Malaysia’s visual identity, the Wau Bulan was the obvious choice.
As a symbol of our office, this icon communicates our desire to fly high together with our people and the clients. Using the traditional Wau Bulan as a base, we added our own spin to it by giving it a face to bring it to life (literally). Supported by a new distinct and expressive typeface as well as new tools infused with cutting-edge tech, our icon can be seen on merchandise, presentation decks, internal & external comms and more to amplify our disruptive vision.
Agency: TBWA KL
Chief Executive Officer: Yee Hui Tsin
Chief Creative Officer: Yee Wai Khuen
Executive Creative Director: Fazlee Sabbaruddin
Creative Director: Mo Nazmi
Associate Creative Director: Kenny Pang
Creative Group Head: Teik Jin Kee
Copywriter: Jann Rong Chow, Muhammad Aqil
Designer: Omar Kasturi, Liew Ying Tong, Ellen Ang, Karina Nayli, Grace Yong
Executive Producer: Noelle Goh, Nisha Khirudin
Junior AV Producer: Mujib Abdullah
Project Manager: Faeizah
3D animator: Aizan & Perez
Video Editor: Yuen Wai San
