Ford 5 Prosperity

MERIT Chinese Copywriting, Content Writing & Scriptwriting: Single
Ford 5 Prosperity.jpg

Agency

Mediabrands Content Studio

Client

SDAC Ford

Product/Service

Ford Ranger

Brief

Promo ads are promo ads. And the biggest PROMO PROMO PROMO everywhere to make sure you FATT FATT FATT is of course CNY. In 2021, with the lockdowns, who on earth would want to buy a car?

Solution

We saw 2021 as an opportunity to encourage maximum auspicious prosperity with the 5-Year Warranty.

Credit

ECD: Didi Pirinyuang, Mun Tuck Wai
CD: Norman Tang
Art Director: Norman Tang, Ng Shuang Chin
Copywriter: Norman Tang
Project Manager: Maverick Teh
Agency Producer: Loreen Eva Lim
Editor: Jihia Koh Chek
Audio: RT Studios Sdn Bhd
VO: Steven Bones, Tan Chuan Hui