Dentsu Malaysia
TENA Malaysia
Family Carer
Get young adults to look for signs of incontinence in their parents and start the difficult conversation around incontinence issue and finding solutions. Then encouraging their parents to consider TENA as a possible solution.
We told a simple story between a father and a daughter. Because daughters are generally more tactful and sensitive towards their parents’ need. And the bond between a father and daughter is more intimate as daughters are more protective towards their fathers. In addition, women have gone through uncomfortable discussions, such as menses.
Chief Creative Officer: Huang Ean Hwa
Art Director: Jun Jin Yeoh
Copywriter: Valentina Ho
Strategy: Dr Milan Agnihotri, Hilmi Mustafa
Client Servicing: Vinod Haaran, Terence Leong
Producer: Rachel Lian
Production House: Directors Think Tank
Film Director: Chevie Law
Executive Producer: Intan Sham
Producer: Suraya Liza
Client: Debby Ho (Marketing Manager), Hui Ee Tay (Brand Manager)
