InstaStoryBooks by Papparich

SILVER English Copywriting: Campaign
Papparich Instastorybook.jpg

Agency

NAGA DDB TRIBAL

Client

Papparich Australia

Product/Service

Papparich

Brief

Papparich Australia and New Zealand are the go-to restaurant for Malaysian food. They want to strengthen their position by highlighting the uniqueness of their place of origin to the younger generation.

Solution

Instead of telling the usual cliche’ Tourism Malaysia style of how beautiful, we find epic Malaysian folk stories and gave them a glow up. We wrote them in slang,a gave the look a little shebang and turn them into Instastories, so we can feed them to the younger generation.

Credit

Chief Creative Officer: Alvin Teoh
Creative Director: Jeremy Yeoh, Rachel Hoo, Suryadipura Salleh
Creative Group Head: Candice Chhoa, Zahir Mazlan
Art Director: Bobby Lai, Sara Chong, Nicky Chong, France Chai, Chew Jo Lian, Sam Lai
Copywriter: Lysha Zulkifly, Zhaffiry Fenner Zakaria, Peh Xin Ying
Senior Account Director: Rachel Chew
Account Manager: Dalina Annuar
Project Manager: Victoria Lim
Head of Content Studio: Chen Lee Ling
Producer: Thinesh Muniandy
Film Editor: Jared Yap, Abigail Andrew, Alan Woo