Fishermen Integrated
Nando's Malaysia
Soy PERi-PERi
How do we introduce a flavour that combines the fiery flavour of PERi-PERi with the umami flavour of local soya sauce, when South Africa and Malaysia seem so different?
We realised that the two of us, had something in common. We cooked with feeling, rather than following recipe books.
We launched a film starring the people with the most feeling - our grandmas, pattis, neneks, and popos. Who turned up the heat, and the sass, while showing us that we needed to trust our feelings to bring out the best flavour.
Executive Creative Director: Adam Miranda, Andrew Tan
Creative Director: Andrew Perera
Creative Group Head: Fish Cheng
Copywriter: Andrew Perera, Adam Miranda, Teo Charmaine
Art Director: Fish Cheng
Managing Director: Mark Darren Lee
Senior Account Executive: Mabel Sim Yuet Chi,
Senior Social Specialist: Lionel Loke
Production Co: Passion Plus
Executive Producer: Aaron Lau
Producer: Felicia Choi
Director: Mun Shen
DOP: Kenz
