Grab
Grab
Grab
In 2019, Grab was already a superapp. Yet, the world still saw us as a transport company. A big part of that was because a key element in our visual identity (our supergraphic) was inspired by roads. How can we refresh the Grab visual identity to reclaim the brand perception as a superapp?
We decided to own one thing that’s in every piece of comms-the typeface. Evolving from our supergraphic, we created our own font and called it Grab Community. The unique typeface created a strong and consistent visual identity across our comms, even when we had to communicate different services, in different languages.
Grab Creative Studio
Executive Creative Director: Carina Teo
Typographer: Sueh Li Tan
Art Directors: Reese Lee, Xim Siew, Auston Low, Sueh Li Tan, Ejin Sha, Sim Yik Loong, Juwita Natanagara, Chua Mei Fong
Copywriters: Neo Ming Yi, Melinda Foo, Justin Kon, Michelle Chong, Wong Sen Kiat
Producer: Edison Tan, Ang Hui Yun
Marketing: Mindy Yap, Cheryl Goh, Ketaki Cadambi
