Nando's Unwatchable Brand Film

MERIT Art Direction: Single
Nandos Unwatchable Brand Film.jpg

Agency

Fishermen Integrated

Client

Nando's Malaysia

Product/Service

Dine-In

Brief

How do we get Malaysians to realise that the music, art, hospitality, and flavour inside Nando’s restaurants can reignite dampened spirits, spark passions, and Feed Your Fire post pandemic?

Solution

We realised that if they couldn’t experience Nando’s in person, we’d let them experience it in the next best place…Their mind (and their soul).

We created the first brand film you didn’t need your eyes to see, instead using immersive audio, music, and sound effects to give people a taste of Nando’s heat, flavour, music, vibes, hospitality, and even art in their imagination.

Credit

Executive Creative Director: Adam Miranda, Andrew Tan
Creative Director: Andrew Perera
Creative Group Head: Fish Cheng
Copywriter: Andrew Perera, Teo Charmaine
Art Director: Fish Cheng
Group Client Services Director: Joyce Gan
Account Manager: Tan Lih Wern


Music: Tank Music
Sound Design, Foley, Final mixing: Rodney J. F. Thomas
Voice Over: Ali Imran
Production Co: Directors Think Tank
Executive Producer: Pete Singh
Post Production: Tank 3
Executive Producer: Sivagamy Jeeva
Animation Director: Yuer Leong
Animators: Megan Simpson, Yao Zhong
Online Composition: Syed Aadlie