TBWA Kuala Lumpur
Ikano Handel Sdn Bhd
Shopping / Retail
Ikano Shopping Centres suffered greatly during the pandemic. Footfall was down by 40%. The brief to us was to pull in the crowd for the November Sale period, and compete against e-Commerce platforms who were offering amazing discounts during 11.11.
The idea was to create an emotional connection to remind people of all the things they missed when shopping in-store, and the feels that they can’t get online. The message? #LlamaTakJumpa - a phrase that Malaysians often say to one another, after having not met for a long while (long time, no see). The hero of this campaign is a short, quirky music video, with a song that reminded Malaysians of the happy moments and experiences at the centres, with a CTA asking them to drop by the nearest Ikano Shopping Centre. The song was written with a happy, catchy melody, and with lots of repetition to make it memorable and easy to recount. It tells the story of what this family of llamas are experiencing once they got down to an Ikano Shopping Centre - being able to touch, smell, and listen to the products. And also the various things you can do on ground (like posing with the in-store decor, playing with the devices) versus just being online.
Chief Executive Officer: Yee Hui Tsin
Chief Creative Officer: Gigi Lee
Creative Director: Fazlee Sabbaruddin
Creative Group Head: Kharlal Nisha, Nikiee Mahmud
Art Director: Faridz Husaini, Nikiee Mahmud, Olivia Ariferiani
Graphic Designer : Iskandar Zulkplee
Jr. Graphic Designer: Dania Aslan
Senior Copywriter: Kharlal Nisha
Jr. Copywriter: Mika Chen
Copywriter: Lee Wen Chi
Senior AV Producer: Fabian Lum
Strategy Director: Nazirah Ashaari
Senior Brand Director: Zachery Inri
Brand Director: Rachel Haw
Brand Manager: Cassandre Nicole Narcis
Animation: Two People Studio
Creative Director: Rong
Producer: Aster Tan
Illustrators: Rong, Elaine How
Animators: Rong, Elaine How, Noah Soon
Music: Fuse Asia
Lead Creative: OJ Law
Sound Engineers: Calvin Ho, Jony Maddkidz, Jessica Chong
Producer: Luqman Faidzan
Music Producer: Irena Taib
Vocalist/Voice Over: Charlotte Felix
