Malaysia's Greatest Makan Hits

BRONZE Production Design/Art Direction: Single
MalaysiaGreatestMakanHits_Thumbnail.jpg

Agency

Grab

Client

Grab

Product/Service

OneGrab

Brief

Small restaurants typically have little to no budget for marketing campaigns. And with more than 400 of them as exclusive Grab Signatures restaurants on GrabFood, we wanted to help promote all of them.

Solution

An epic audio-visual mash-up featuring 4 local musicians, 5 animators, 6 artists and over 400 delicious local food legends to create ‘Malaysia’s Greatest Makan Hits’, a music video idea made almost entirely of restaurant names and food.

Credit

Grab Creative Studio
ECD:  Carina Teo
CD:  Wong Sen Kiat
Copywriter:  Sherry Koh, Michelle Chong
Art Director:  Zahriel Yazid, Sophia Leong
Designer:  Austin Lee
Creative Producer:  Jan Teoh
Marketing: Sherene Tan, Shazli Mukhtar, Benjamin Foo, Amanda Choo, Ahmad Farris, Hassan Alsagoff

Production House: Graph Studio
Film Director: Derrik Yaw
Exec Producer: Kenneth Lim
Producer : Tiger Chia
Artists:
3D: LorryPop Studio
2D: Johnathan Lim
Watercolour: Tzechee Yip
Food: Trisha Toh
Paper: Ceres Lau
Brick: Vincent Kiew
Pixel: Se7enHues
Stop motion: Tiger Chia, Chan Teik Quan
Zoetrope: Derrik Yaw, Kenneth Lim
Post Production House: Gurafu Post
Offline Editor: Elyas Adnan
Online Editor: Jawagar Samidurai
Animator / Graphics: Jawagar Samidurai
Audio House: WAVEFARER Audio
Music score: Clinton Liew
Sound Engineer : Johnston Wang
Rappers: Alif Aolani (@notairliftz), Lil Asian Thiccie (@lilasianthiccie)
Vocalist: Sachié Amira (@sachisms)
Instrumental Artists:
Flute: Khairul Hakim Kamal
Rebana, Kompang, Jidor: Abdul Karim Zafiruddin
Kulintangan: Razali Bin Abdul Rahim