The Life of a Coffee Bean

SILVER Cinematography: Single
Nescafe Film thumbnail.jpg

Agency

McCann Kuala Lumpur

Client

Nestle Malaysia

Product/Service

Nescafe

Brief

Nescafé wanted to showcase its sustainability credentials through the Grown Respectfully initiative, which supported local farmers and their livelihoods. But how would this matter to consumers?

Solution

We crafted the simple narrative of a chain reaction. When farmers grow their coffee with love, you can taste it in your coffee. In short: love in, love out. We brought this to life as a 360º campaign, spearheaded by a brand film.

This is a story about the life of a single coffee bean, going all the way from a tiny seedling, to a lush tree, to roasted perfection, and finally into the hearts of coffee lovers.

Credit

McCann Kuala Lumpur
Creative Director: Yow Kuan Wai
Senior Copywriter: Zachary Yeoh
Senior Art Director: Daniel Chin
BM Writer: Ida Sazreena
AV Producer: Pauline Moreira
Account Director: Irene Kuan
Account Executive: Soo Rui Bin

Director’s Think Tank
Film Director: Rajay Singh
Director of Photography: Zainuddin Mohd.
Executive Producer: Heng Tek Nam
Film Editor: Affandi Jamaluddin

TwoAM
Music Composer: Oliver Stutz

Nestle Malaysia
Business Executive Officer, Coffee: Othman Chraibi
Consumer Marketing Manager: Joy Angeline Goh
Assistant Brand Manager: Rachel Lam