Leo Burnett Kuala Lumpur
WWF Malaysia
WWF Malaysia
Despite being Malaysia’s national animal, the Malayan Tiger is facing extinction. As a result of rampant and illegal poaching, less than 200 remain in the wild today. To pressure the Government to enforce stricter anti-poaching laws and support repopulation efforts, WWF-Malaysia needed to rally public support for our Malayan Tigers.
But interestingly, the Malaysian National Football team were themselves nicknamed “Malayan Tigers” And in Malaysia, nothing’s bigger than football mania. The beautiful game unites Malaysians regardless of race, religion, or politics.
So, in a pandemic year without major sporting events, WWF-Malaysia worked with Football Association of Malaysia to enlist top ranking players to play for a different kind of national team – our Malayan Tigers.
Executive Creative Director: Iska Hashim
Creative Group Head: David HK Tan
Copywriter: Vickknesh Raj
Art Director: Stephanie Chiew Li
Account Director: Fitrina Tuty Zaini
Account Manager: Winnie Cheong
