The Ultimate KFC Plate

SILVER Best small-scale brand experience & activation campaign
KFC Plate thumbnail.jpg

Agency

NAGA DDB TRIBAL

Client

KFC Malaysia

Product/Service

KFC

Brief

There was hype when the Kedah Road Transportation Department announced that vehicle registration plate numbers starting with KFC were being opened for bidding. We needed to react to this current event.

Solution

We hijacked the trending news about this KFC car plates by creating our very own KFC plate, a ceramic plate and put it up on Facebook for people to bid. Just because.

Credit

KFC Plate Hijack

Chief Creative Officer: Alvin Teoh
Creative Director: Jeremy Yeoh, Rachel Hoo, Suryadipura Salleh
Creative Group Head: Candice Chhoa
Senior Art Director: Bobby Lai
BM Copywriter: Zhafirry Fenner Zakaria
Senior Account Director: RZ Chew
Associate Account Director: Brian Khoo
Project Manager: Victoria Lim