TBWA Kuala Lumpur
Netflix
Movie Streaming
Red Notice is the biggest movie in Netflix history. To launch the film, they tasked us with creating a campaign that’ll propel Red Notice to the top spot on Netflix Malaysia’s most-watched list. But how do you get Malaysians excited to watch a heist film when they’ve seen 24/7 coverage of the mother of all heists in the 1MDB scandal?
To drum up excitement for the film, we needed to perform some of the biggest heists ever. And by partnering with Astro, we could do just that. Through our partnership, we were able to steal a famous corporate sculpture in front of Astro’s office. We were then able to go on to the sets of their variety shows and news programmes to steal things during LIVE broadcasts. Some of these prime-time TV shows include: Borak-Borak Botak, MeleTOP and Astro Awani.
Chief Executive Officer: Yee Hui Tsin
Chief Creative Officer: Gigi Lee
Creative Director: Fazlee Sabbaruddin
Content Director: Mo Nazmi Ahmad
Creative Group Head: Kenny Pang
Copywriter: Chow Jann Rong
Art Director: Fadhil Samah
Executive Producer: Nisha Khirudin
Senior Brand Director: Zachary Inri
Production House: Layar Lucida, This Is Tommy
Film Director: Junad M.Nor
Executive Producer: Nadirah Zakaria
Sound and Music: Fuse Adventures in Audio
Art Department: Senilab
