Mediabrands Content Studio
QSR Brands (M) Holdings Sdn Bhd
KFC
KFC Brand Index has declined slightly as McD closes the gap. More and more people are distracted by expanding variety of fried chicken alternatives. We need to re-establish KFC novelty as the best fried chicken you can get.
The experience with KFC is not just FILLING. It’s the FEELING it gives you. That’s why It’s Finger Lickin’ Good.
We transformed the familiar KFC bucket into a ‘KFC Original Klaw For Chicken’ machine and placed it at the heart of Bukit Bintang. Shoppers can literally get their hands on and win pieces of much desirable Finger Lickin’ Goodness. A 3D digital kitchen DOOH at the venue served to remind people of the one and only fried chicken with 11 herbs and spices they loved.
ECD: Didi Pirinyuang, Mun Tuck Wai
CD: Mun Tuck Wai, Norman Tang
Art Director: Mun Tuck Wai, Norman Tang
Copywriter: Damien Ong Yeoh
Designer: Aiman Ashraf
Project Managers: Iskandar Putra, Teh Yee Ling, Rina Low, Clarice Lee, Vindy Wong, Lynn Low
Agency Producer: Mike Chong
Outdoor Production: SSY Outdoor Sdn Bhd
Film Director: King Voon, PRS Productions (M) Sdn Bhd
Film Production: PRS Productions (M) Sdn Bhd
Post Production: Asia Pacific Videolab Sdn Bhd
Audio Production: RT Studios Sdn Bhd
