Emo-Amplifier

BRONZE Best use of direct (physical)
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Agency

Muma

Client

Vinda Marketing (M) Sdn Bhd

Product/Service

Vinda Deluxe Tissue

Brief

Create hype around Vinda Deluxe’s 12.12 Sale on Lazada.

Solution

We transformed the outer packaging of Vinda Deluxe value packs into a series of limited-edition tissue holders which doubles up as music amplifiers.Made purely out of heavy-duty corrugated fiberboard, the tissue boxes could amplify music from any mobile phone. The Emo-Amplifiers, are designed based on four music genres: Jazz, Rock, Pop and Hip Hop. Design elements from each genre adorns every face of each box. They even come with witty warning labels like: PRODUCT COULD CAUSE INVOLUNTARY BODY MOVEMENTS. IF PERSPIRATION DEVELOPS, USE TISSUE.

Credit

ECD / Art Director: Choo Chee Wee<br />
ECD / Copywriter: Donevan Chew<br />
Art Director: Kong Wai Yi, Phon Wei Xing, Cecilia Ng<br />
Illustrator: Hoo<br />
Business Director: Pang Li Li <br />
Production House: Graph Studio<br />
Photography Studio: Wizard Photography<br />
Client: Yapp Pau Ling, Jamie Foo, Christine Kok (Vinda Marketing (M) Sdn Bhd)<br />