#PedasKitaCaras

MERIT Best use of social & messaging platforms
DL PedasKitaCaras.jpeg
Pedas Kita Caras Presso board.jpg

Agency

Leo Burnett Kuala Lumpur

Client

Dutch Lady Milk Industries Bhd

Product/Service

Dutch Lady Milk

Brief

Malaysia are crazy about spicy food. While seemingly every brand gets onto the bandwagon with spicier and spicier products, we wanted to make Dutch Lady an organic part of spicy food rituals.

We took the facts that milk after spicy food help people cool down. And combined it with a little social media bravery. Whenever brands hyped spicy products, we hijacked the conversation. Conquer The Spiciness with Milk. Whenever vlogger struggled with spicy food challenges, we were there with the solutions. Conquer The Spiciness With Milk. We even sent out free milk to whoever asked for it.

Credit

Chief Creative Officer : Emir Shafri

Executive Creative Director : Iska Hashim

Creative Group Head: David HK Tan

Writer: Vickknesh Raj

Associate Account Director: Lauren Ng

Account Manager: Azzila Nordin

Social Media Director: Ham. Maghazeh

Social Specialist: Julia Holloway