Fishermen Integrated
Time Internet
Broadband
The Home Internet category in Malaysia was heavily commoditized and dominated by telco juggernauts, making it difficult for TIME to stand out.
In Malaysia, it’s an open secret that having ‘strong connections’ is the key to helping you live the good life. Colloquially, ‘strong connections’ are popularly known as ‘Kabel Besar’. By marrying TIME’s 100% Fibre Network product truth with strong cultural insight, TIME’s Kabel Besar was born.
Executive Creative Director: Andrew Tan, Adam Miranda
Art Director: Nazirul Syahmi
Copywriter: Nazirul Syahmi, Andrew Tan
Group Client Services Director: Joyce Gan
Account Director: Karan Chhabra
Account Manager: Dylan Cheong
Senior Account Executive: Samantha Loh
Production House: Passion Plus
Executive Producer: Aaron Lau
Film Director: Zahir Omar
Producer: Elle Chang
DOP: Udin
Post House: Postfellas
Audio House: The Rec Room
