NAGA DDB TRIBAL
KFC Malaysia
KFC
Everybody wants to be a part of the Raya celebration. Most of the time, brands would do a Raya promo and of course, Raya web films. KFC also has done the same thing in the past. For 2022’s Raya, we wanted to do something different to become top of mind during this critical season.
Instead of just doing a web film that ends with some words of wisdom or some moral learnings, we realise that a lot of Malay Muslims will be spending a lot of time during their balik kampung (homecoming) journey. So we created a series of quirky radios with KFC and Balik Kampung journey being integral to the plot of every single story. These radio dramas were aired on Era FM, the biggest radio station for the Malays to capture millions of Malaysians who were stuck on the biggest traffic jam in Malaysia.
Chief Creative Officer: Alvin Teoh
Creative Director: Suryadipura Salleh
Associate Creative Director: Jennifer Wee
Senior BM Copywriter: Chak Mohd
Art Director: Sara Chong
BM Copywriter: Izzat Haziq
Head of AV: Sharon de Silva
AV Producer: Venus Chen
Senior Account Director: RZ Chew
Senior Account Manager: Dalina Annuar
Account Executive: Louis Chea
Project Manager: Victoria Lim
Production House: Love Child TV & Film
Film Director: P Prem Anand Pillai
Producers: Prem Pillai, Tan Sher Lyn
Cinematography: Jordan Chiam
Post Production: Sotong Potong Studio
Colour Grade: Sotong Potong Studio
Music & Audio: The Rec Room, Era FM
