SOIMJENN
Estee Lauder Malaysia Sdn Bhd.
Product
Clinique’s new product had just launched, but lacked response and awareness. The challenge was to not only raise awareness about their new product, but also to educate our target audience in skincare.
We created a series of 2 videos on social media fo reach out to our target audience. Featuring Jenn Chia’s alter egos, we used humour-a style never used by other skincare brands-to educate young working adults in understanding their skin and how Clinique can help them with their skin routine.
BEST AD IN MALAYSIA!
Executive Creative Director: Jenn Chia
Executive Producer: Jon Liddell
Producer: Paul Leong & Celine Wan
Director: Jiven Sekar
Co-Director: Jenn Chia
Assistant Director: Gabriel Noel Poutney
Director of Photography: Justin Lim
Art Director: Daphne
Art Assistant: Simone Tait
Gaffer: Filmway and team
Audio Operator: Jonathan Toh
Hair and Makeup Artist: Chloe (By Annie Make Up
Wardrobe: Jenn Chia
Production Assistant: Roselyn Khoo & Agatha Lee
Editors: Paul Leong, Jenn Chia, Jiven Sekar
Sound Design and Mixing Engineer: Jon Liddell
100 HOUR
Executive Creative Director: Jenn Chia
Executive Producer: Jon Liddell
Director: Jenn Chia, Roselyn Khoo
Assistant Director: Roselyn Khoo
Producer: Paul Leong, Roselyn Khoo
Director of Photography: Paul Leong
Production Assistant: Gwen Neng
Art Director: Rachel Chong
Art Assistant: Jesslyn Khoo
Gaffer: Filmway and team
Sound Recordist: Race
Makeup Artist: Sue
Offline Editor: Roselyn Khoo, Jenn Chia
Online Editor: Paul Leong
Audio Engineer: Jon Liddell
