TM Mengukir Malaysia: Dari Hati

BRONZE Best use of Cultural Insights in Film & Branded Content
TM Mengukir Malaysia - Dari Hati.jpg

Agency

VMLY&R COMMERCE

Client

TM

Product/Service

Telecommunication

Brief

Around the world, culture takes a back seat to progress. As Malaysia’s top leading tech-co company, how do we tell the story of how culture and tradition still have a place in the world?

Solution

Under TM’s Mengukir Malaysia Initiative, we launched a brand film that tells the story of how our words of wisdom are the true treasure that we pass on to each other and the next generation. Users of the film can share their own words of wisdom in the world’s first kufi art generator and share them with the world – just like how Iqbal from the film modernised this artform.

Credit

Creative Agency
Creative Agency: VMLY&R COMMERCE Malaysia
Regional Executive Creative Director: Chan Woei Hern
Executive Creative Director: KC Aui
Associate Creative Director: Lim Ai Vee
Creative Group Head: Zahir Mazlan, Nurul Fathma
Senior Art Director: Ban Koh
English Copywriter: Cavan Ang
BM Copywriter: Iqbal Adli
Graphic Designer: Mohamad Adri Hakimi
Producer: Vincent Tja
Account Management: Sharifah Sharina, Marjorie Ann, Rebecca Cheong

Media Agency
Media Agency: Universal McCann
Name: Loke Pak Yin

Production Company
Production Company: Mojo Films
Director: Barney Chua
Producer: Zax Loo

Offline
Edit Company: Jeff Ho

Post Production / VFX
Post Production Company: Post 2 Post
Online Artist: Sandy
Producer: Cherly

Music
Music Company: Pitch Audio + Magic
Composer: Kimberly
Producer: Rath