Time Kabel Besar

MERIT Best film & branded content-led integrated campaign
TIME Kabel Besar Integrated.jpg


Fishermen Integrated


Time Internet




The Home Internet category in Malaysia was heavily commoditized and dominated by telco juggernauts, making it difficult for TIME to stand out.


In Malaysia, it’s an open secret that having ‘strong connections’ is the key to helping you live the good life. Colloquially, ‘strong connections’ are popularly known as ‘Kabel Besar’. By marrying TIME’s 100% Fibre Network product truth with strong cultural insight, TIME’s Kabel Besar was born.


Executive Creative Director: Andrew Tan, Adam Miranda
Creative Director: Andrew Perera, Bala Chow
Art Director: Nazirul Syahmi, Abel Chai
Copywriter: Nazirul Syahmi, Andrew Perera, Ravi Shan, Shaziana Sajath
Group Client Services Director: Joyce Gan
Account Director: Karan Chhabra
Account Manager: Dylan Cheong

Production House: Passion Plus
Executive Producer: Aaron Lau
Film Director: Zahir Omar
Producer: Elle Chang
DOP: Udin
Post House: Postfellas
Audio House: The Rec Room