Jacob's The Originals

MERIT Animation: Single
Jacob's The Originals.png


Astatica Sdn Bhd


Mondelez Sales Sdn Bhd




The brief from the Agency was to produce a commercial which features several notable Malaysians as laser-engraved artwork on Jacob’s crackers which comes alive through stop-motion animation.


The animation for each Malaysian personalities were drawn frame-by-frame as individual 2D artwork. To keep the authenticity of the final look, we manually laser-engraved every single 1,500 Jacob’s crackers with every single frame of the animation. Then each cracker was shot frame-by-frame in sequence to achieve dynamic movements in stop-motion technique, making both the laser-engraved artwork and crackers come to life.


Agency : Leo Burnett Malaysia

Chief Creative Officer:
Abraham Varughese

Executive Creative Director:
Iska Hashim

Creative Group Head:
David HK Tan

Art Directors:
Larissa Loh
Hyrul Anuar

Vickknesh Raj
Poon See Hian
Amirul Aliff
Lee Pei Sien

Head of AV & Digital Content:
Jennifer Hendroff

AV Producers:
Phoenix Tham
Alyya Afandi

Brand Management:
Sam Phillips
Lauren Ng
Aalissa Yap
Teoh Wei Zhuan

Chief Strategy Officer:
Kunal Roy

Strategy Planning Manager:
Dhruv Rao

Edna Zacharias

Production & Post-production : ASTATICA
Director : Alvin Seah
Executive Producer : Sandra Hendroff
Assistant Director : Lim Shi Kai
VFX Artist : Aqrul Azaidi, Azam Shaukhi, Khairul Azman, Ridhwan Ghazali, Imran Haqim, Diyana Zakaria
Offline Editor : Engku Ehsan
Online Editor : Reagan Tan, Dannysh Rosli
2D Animation : Creatvtoon Studios
Photography : Wala Wala Pictures
Videographer (BTS) : Glasspencil Studios
Audio : Realtime Studios